Why you should have a professional website
First look at some statics before I overwhelm you with all the reasons why you should have a website:
- 60% of the population is using the internet.
- Search queries “Where to buy” and “near me” have grown by over 200%.
- 49% of users say they use Google to discover or find a new item or product.
- 60% of buyers search for the product online before buying after seeing a relevant ad.S
- More than 90% of online interactions start with a search engine.
The statics above look impressive and are growing almost every year. The internet is a booming business and a great tool to improve your business. In the pandemic year, a lot of businesses had to close doors and in most cases, the only option to sell or showcase products was over the internet with a professional website.
Without a website, your business might miss out on potential customers who are looking for the product or service your offering. At Toughmonkey we design quality and responsive websites. A study shows that 88% of the users who encounter a bad experience on your website won’t return . If the website is not responsive or the navigation is not working this is a big turn down for most customers.
You might wonder what I mean by responsive and it’s simply that your website is visible on all devices (e.a mobile, tablet, desktop).
A website makes your business looks professional
One of the top reasons a website is useful for a business, be it small or large, is that it makes your business look professional. A website is more than just a showcase, it adds credibility and people are more likely to trust a company if there is an online presence.
Another benefit of a professional website is a branded email. For example, my main email to corresponding with potential clients is hello[at]toughmonkey[dot]dev. This will add the next level of professionalism, even more, when you are using a personal email (like @gmail or @hotmail, etc.)
Don’t stay invisible on the internet
In this day and era, people expect you to have a website. Your customers will search for your business through a search engine (like Google) and look up some extra information. Potential customers will look for online information and this is an opportunity for your business to grow.
Like I said before almost 60% of the population is using the internet and this keeps growing. Without an online presence, it’s almost as if you don’t exist for the internet. To reach out to potential new customers around the globe and stay competitive in your branch every business should have a website.
For search engines, it’s important that your website is well optimized as this will rank your website in the search results. We call this SEO (Search Engine Optimization).
When your website is online it adds more possibility for reaching out to new potential customers. Google processes more than 3.5 billion searches a day, that’s 40.000 search queries per second. It’s quite likely that someone is searching for your product or service. You might miss out on this opportunity when you don’t have a website
It’s even to tap into this pool of potential customers with a specific ads campaign. We can place ads on the top of the search engines when potential customers are looking for specific search terms. The ads will target the customers and this traffic will possibly flow to your website.
Only a Facebook page isn't enough
Don’t get me wrong social media is important to stay in touch with your customers but it isn’t enough. A Facebook page isn’t enough to attract more customers and grow your business (even now when Facebook accounts drop. Like the saying never put all your eggs in one basket a balance between social media and a website is necessary to build your online presence as a business. On your website, you can tell your story about your business. It an amazing way to spread your message, mission, vision through the power of a website. Your customers will always be up to date with what your business is doing. So in my opinion every business owner who takes his business seriously should consider making a website.
Put your competition behind you
Your competition might already be online and have a decent website. One of the most important things is to build your brand and show who you are and what your brand stands for. This is a great opportunity to set you apart from the competition. To achieve this Tougmonkey builds a website that ranks higher in the search rankings, delivering a cleaner and better user experience, and builds a website that looks phenomenal on all devices.
If your competition is not online, and it might probably be soon, this is your time to shine and establish your online presence as the leader of your branch with a professional website. As you will see your competition will soon follow.
A website is also a great tool to get to know your customers. We can see what the customers on your website like and buy. This will give your business the ability to get to know your customers and adapt your marketing strategy.
Use your website as a display of your work or services
Like I said earlier a website adds to the credibility of your business. To even add more proof to the pudding is to show off testimonials and reviews of your services or/and products. Visitors of your website will see the feedback of customers and this will add to the credibility of your business and help them decide to purchase your product or service. It’s a good way to impress potential customers and consolidate that credibility.
Also, a website gives a splendid opportunity to showcase your services or products. An impression of pictures and/or videos of your products will impress the customer. Showing tutorials or videos of your work will give the customer a good feeling for your business. Even distributing downloadable PDF instructions will add to your credibility. A website is much more than just a static page on the web, it's an instrument to interact with your customers through your business.
We are open 24/7, 365 days a year
Your business might close at some point but your website will be open 24/7, 365 days a year. You can look at your website as a marketing tool that displays your message all the time. Customers can contact you via your website and ask questions or even make an appointment with you the next day. This greatly increases your customer service as they can contact you anytime via email.
It opens a lot more flexibility and doesn’t restrict you to your opening hours. A recent study shows that 60% of smartphone users have contacted a business by their contact page directly using a search result.
Around the globe
And with the extends of the opening hours your website is available for the entire world. This greatly increases the chance to attract new customers. You can only reach so many customers but with a professional website, it’s easier for new customers to reach for your product or service.
When your business website is finally up and running maintenance is low on a day-to-day basis. You can use your website as a marketing tool and/or a way to stay in contact with your customers. Once in a while, you should update the content but that depends on your business.
Well Tijmen, all cool and fancy but that sounds expensive
A good website made by Toughmonkey doesn’t have to cost a fortune. I keep in mind the needs of your business and be reasonable about the costs. No monkey business and straight to the point. It’s my passion to deliver amazing websites that make an online presence for your business. It’s also possible to buy packages as a service. Toughmonkey offers SEO and Google ads services. You can contact me via the contact button on the right side of your screen. 😁